2024 Toyota RAV4 Take a break from routine.

$28,675 Starting msrp

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Trims

Available Colors

Magnetic Gray Metallic/Ice Edge roof Cavalry Blue/Midnight Black Metallic roof Magnetic Gray Metallic Wind Chill Pearl Ice Cap Cavalry Blue Midnight Black Metallic Ruby Flare Pearl Blueprint Silver Sky Metallic Army Green Wind Chill Pearl/Midnight Black Metallic roof Silver Sky Metallic/Midnight Black Metallic roof Magnetic Gray Metallic/Midnight Black Metallic roof Army Green/Midnight Black Metallic roof Ice Cap/Midnight Black Metallic roof Cavalry Blue/Ice Edge roof Army Green/Ice Edge roof

Magnetic Gray Metallic/Ice Edge roof

Extra-cost color.

Prices and colors may vary by model.

Features

Multi-Terrain Select

Multi-Terrain Select

RAV4 features standard Multi-Terrain Select (MTS) on All-Wheel Drive (AWD) gas models. Choose between four modes (MUD & SAND, ROCK & DIRT, SNOW and NORMAL) for enhanced traction. When activated, the system is designed to sense slippage and regulate wheelspin by automatically adjusting the engine throttle, brakes and drive-force distribution—helping to maximize driving performance on different surfaces.3

Panoramic Glass Roof

Panoramic Glass Roof

Expand everyone’s view. The available panoramic glass roof gives all passengers a front-row view of the wide-open sky.

Available Dual Zone Climate Control With Rear Vents

Available Dual Zone Climate Control With Rear Vents

Dial in the comfort. Front-seat passengers can fine-tune the temperature to their liking. Rear vents found behind the center console get the air circulating and further help those in back get comfortable.

Accessory Power Outlet

Accessory Power Outlet

Power your gear wherever you go. All you have to do is access the rear cargo area and plug into RAV4’s standard 12V/120W outlet4 to give you the charge you need to keep going. Adventure grade, TRD Off-Road and Hybrid Woodland Edition up the power with an additional 120V/100W AC power outlet5 in the rear cargo area.

2024 Rav4

* Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.

1 Base MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.

2 EPA-estimated 27 city/35 highway/30 combined mpg rating for 2024 RAV4 LE FWD, XLE FWD, XLE Premium FWD and Limited FWD; EPA-estimated 27 city/34 highway/30 combined mpg rating for 2024 RAV4 LE AWD; EPA-estimated 27 city/33 highway/29 combined mpg rating for 2024 RAV4 XLE AWD and XLE Premium AWD; EPA-estimated 25 city/33 highway/28 combined mpg rating for 2024 RAV4 Adventure and Limited AWD; EPA-estimated 25 city/32 highway/28 combined mpg rating for 2024 RAV4 TRD Off-Road. EPA-estimated 41 city/38 highway/39 combined mpg rating for 2024 RAV4 Hybrid LE, Hybrid XLE, Hybrid XLE Premium, Hybrid SE, Hybrid XSE and Hybrid Limited; EPA-estimated 38 city/35 highway/37 combined mpg rating for 2024 RAV4 Hybrid Woodland Edition. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.

3 The Toyota model or models shown are designed to meet most off-road driving requirements, but off-roading is inherently dangerous and may result in personal injury or vehicle damage. Toyota encourages responsible operation to help protect you, your vehicle and the environment.

4 Rated for 12 volts/10 amps. See Owner's Manual for additional limitations and details.

5 Do not exceed 120V. See Owner’s Manual for additional limitations and details.

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